The Professional Alternative Privacy Policy
Our contact details

Name: The Professional Alternative

Address: Unit 35, Basepoint Business Centre, Aviation Business Park, Enterprise Close, Christchurch, East Dorset, BH23 6NX

Phone Number: 01202 651 261


Sarah Katherine Bagshaw

Steve Parrott

Derek Southall

This privacy policy has been compiled to help users and prospective users of this site understand how their data is collected, used and stored in compliance with GDPR regulations.

GDPR regulations ensure the fair, lawful and transparent, collection, accuracy and processing of individuals’ data.

The data collected and processed by The Professional Alternative is for specified and explicit purposes. It is not further processed in a manner that is incompatible with those purposes; we hold only the information required to run our business as well as associated accounting and logistical communications.

We do not use people’s data in ways they would find intrusive or which could cause them harm.

The data we collect is processed under legitimate interest or through the personally requested and agreed consent of each individual.


The type of personal information we collect

We currently collect and process the following information:

  • Personal identifiers, contacts and characteristics, including your name, job title and employer.
  • Your company email address.
  • Details of your preferences and areas of interest.
  • Details of your online behaviour and engagement with the material on the site.
  • Website user statistics


How we get the personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Site registration and access.
  • Personalisation of your user experience.
  • Engagement with the content on the site.

We also receive personal information indirectly, from the following sources in the following scenarios:

  • Your employer, for company-wide registration

We use the information that you have given us in order to:

  • Facilitate access to the site.
  • Monitor site usage and engagement with content.
  • Track user behaviour to improve the operation of the site.
  • Keep a record of learning activities and to record progress.
  • Personalise your experience in order to deliver the type of content which most interests you.

We may share this information with your employer, or other lawfully entitled agencies if requested to do so.

Under the General Data Protection Regulation (GDPR), the lawful bases we rely on for processing this information are:

(a) Your consent. You are able to remove your consent at any time. You can do this by contacting Sarah Katherine Bagshaw

(b) We have a legal obligation.  If the law requires us to, we may need to collect and process your data.  For example, we can pass on details of people involved in fraud or other criminal activity affecting The Professional Alternative to law enforcement.

(c) We have a legitimate interest.  In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.  For example, we require your personal details in order to facilitate access to and engagement with the material on the site.

How we store your personal information

We secure access to all transactional areas of our websites and apps using ‘https’ technology.  Personal information contained on your profile is stored on fully-secured offsite servers.

Access to your personal data is password-protected, and sensitive data is secured by SSL encryption.

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.  If you leave your employer or otherwise unsubscribe from The Professional Alternative, your personal data will be permanently deleted.


Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact Sarah Katherine Bagshaw if you wish to make a request.


How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at Unit 35, Basepoint Business Centre, Aviation Business Park, Enterprise Close, Christchurch, East Dorset, BH23 6NX or email Sarah Katherine Bagshaw

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House

Water Lane





Helpline number: 0303 123 1113

ICO website: